AI Use Case: AI as Test Marketing

Drawing on an idea from Teaching with AI: "AI can analyze the reviews, judgments, or social media posts of groups large and small"(location 1091). Often times, those of us marketing or promoting schools, struggle to articulate a compelling message. AI can be a great support here - serving as a test marketing system.

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First, compile some basic demographic data - ages of parents and target groups, socio-economic status, background, location, et al. - these can be estimates or drawn from an SIS. To make this information even richer, add anonymized parent or potential candidates survey data.

Second, you can have AI generate specific campaigns or hooks with suggestions for images to grab that audience. Or you can take human-created campaigns and have AI analyze them in light of the demographics from one.

You can continue to tweak your language and images for better results - speeding up A/B marketing with the power of AI!